In many industries, the market is extremely competitive. Your customers expect not only the actual service, but also other competencies such as learning from past business transactions. A purely superficial exchange has long since ceased to be sufficient for your customers. Customer needs must be recognized quickly and correctly by your company in order to be able to guarantee a successful long-term business relationship. Frequently, business that has been won, but also business that has not been won, is inadequately followed up and scrutinized. As a result, potential revenue increases are lost and mistakes cannot be learned from. Correct collection and interpretation of experience and operational data opens up new potential for you to prevail over competitors in the long term and improve your pre-sales business processes.