SAP Customer Experience (CX) offers you a broad portfolio of solutions that demonstrate the latest ways to delight customers with revenue-generating customer experiences.
SAP CX Suite leverages customer-specific marketing, sales, and service processes to capitalize on growth opportunities and identify needs among new and existing customers to strategically engage them. With the SAP CX Suite portfolio, you can optimize customer loyalty, increase sales,
and benefit from the easy scalability of the individual solutions, which you can tailor to your business processes and functional requirements. Create exceptional customer experiences with CX and CRM solutions.
By pooling data sources from across the enterprise, data silos are eliminated. This historical and real-time data is unified across channels to activate personalized experiences.
By identifying and targeting customer data and segments using AI, individualized content can be delivered across channels at the right time.
Customer data and AI are used for personalized, cross-channel campaigns and marketing channels are seamlessly linked and automated.
Customers are addressed consistently and relevantly through cross-channel execution. Many options are available for this:
Segmenting contacts by lifecycle stage and creating custom-fit journeys based on all interactions and past behaviors measures how personalization impacts customer lifecycle marketing.
By using AI to predict campaign performance, measure customer outcomes, and optimize engagement across channels, campaign performance can be predicted to drive better results.
By using pre-built tactics that are quick to deploy, flexible and fully customizable, campaign planning and execution can be agile and fast.
With best-in-class integrated solutions, data can be unified and campaigns personalized to drive more growth and better business results.
A consolidated view of all customer and prospect master and interaction data in the form of the Golden Record.
Target audiences based on specific characteristics to run personalized and targeted campaigns.
Through the transparent marketing strategy based on marketing plans, tools and categories, all digital marketing activities are planned, tracked and evaluated.
Based on customer interactions along the customer journey, automated, time- and trigger-driven campaigns can be created and executed.
Contacts as well as leads are generated through interactions and scoring, qualified and automatically forwarded, for example, via the standard interface to the SAP Sales Cloud and thus to the sales team. The sales team can now concentrate exclusively on sales.
Detailed reports provide information about customer interests and behavior in digital marketing channels such as social media and thus help to evaluate the effectiveness of marketing measures.
Consent & Preference Management
Strong customer loyalty thanks to well-maintained data